We delivered a mobile first, strategic design and user experience that helps customers ‘get more out of everyday’ with the introduction of sophisticated personalisation.
Increasing the numbers of ‘Miss Very’ who use the store’s credit account is an important objective for Very. Informed by workshops, research and insights carved out by TH_NK’s strategy team, the design were handed the baton to transform the experience design for credit customers.
We brought the colour and energy from the retail experience to the credit journey. We introduced an aspirational but grounded visual tone for the credit experience with a less posed, ‘real people, doing real things’ photographic direction. A style which has been adopted by the wider retail experience.
We developed a bespoke iconography set, designed to soften the visual tone, helping to make the sometimes complicated financial products easier to understand.
We redesigned and rewrote the credit hub, where Very customers learn about credit products such as Take, Buy Now Pay Later and Spread the Cost. By introducing smart, personalised examples and a payment calculator, customers can find the right financial product based on their income or what they can afford.
We hosted Design Studios – onsite workshops designed to leverage team knowledge and encourage ideas from those people who understand the challenges best of all. We evolved those ideas and incorporated them into clickable prototypes, which were then taken to Shop Directs’ rigorous (and rather impressive) user testing labs.
I undertook this project with the amazing team at EPAM. If you’d like to know more about this project or enquire about working with EPAM, please get in touch.